Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.36 across 10 posts. Recurring marks: text overlay, celebrity reference.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “My wife and I”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 40 words on average.
5.0 posts a week between 28 Oct and 4 Nov.
Your best post earned 8.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“My wife and I”, 0.2% ER.
“gives anecdote”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand voice”
Recurring marks
- 01text overlay
- 02celebrity reference
- 03humor
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 36
Visual consistency 0.36 across 10 posts. Recurring marks: text overlay, celebrity reference.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “My wife and I”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 28 Oct and 4 Nov.
Best posting windowsYour best post earned 8.5× the engagement of your weakest.
#1 · 0.2%
“brand voice”