Four posts, scored on five things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.22 across 4 posts. Recurring marks: handprinted textile, local Nälden production.
Your best post earns 1.2% engagement; the median post 0.7%.
3 reels, 1 image across 4 posts. carousels untested.
0 of 4 captions ask the reader to do anything. 0–5 hashtags per post. 52 words on average.
0.3 posts a week between 27 Jun and 10 Oct. Less than one post a week.
Your best post earned 3.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Mer färg. Mer mönster. Mer personlighet.”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand voice, in-grammagen format, using modern to classic Swedish phrasing”
Recurring marks
- 01handprinted textile
- 02local Nälden production
- 03named designer references
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFour posts, scored on five things.
Visual identityPalette, layout, marks 22
Visual consistency 0.22 across 4 posts. Recurring marks: handprinted textile, local Nälden production.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 1.2% engagement; the median post 0.7%.
Hook formulasFormat rangeReel · Carousel · Image 61
3 reels, 1 image across 4 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 33
0 of 4 captions ask the reader to do anything. 0–5 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 17
0.3 posts a week between 27 Jun and 10 Oct. Less than one post a week.
Best posting windowsYour best post earned 3.6× the engagement of your weakest.
#1 · 1.2%
“brand voice, in-grammagen format, using modern to classic Swedish phrasing”