When buyers ask AI about design and innovation consultancy, frog is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to frog.
Read from the 5 answers that named frog.
AI links frog with this more than any other theme, and rarely credits it for published case studies. The full report shows the exact wording from each answer.
frog leads. Fjord is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 frogYou 83% #1.6
- 02 Fjord 83% #3.0
- 03 IDEO 67% #2.0
- 04 BCG 17% #1.0
- 05 McKinsey & Company 17% #2.0
Buyers asked. AI answered. frog was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
frog loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get frog onto first
- The questions to win, in the order to win them
- What to publish on frog's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: Dark background with a large serif headline, Italic serif contrast line as the punchline.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “From Ideas to Awards”.
4 carousels, 1 reel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 64 words on average.
0.6 posts a week between 27 Aug and 21 Oct. Less than one post a week.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“From Ideas to Awards”, 0.2% ER.
“AI is transforming healthcare, but technology alone won't e…”, 0.0% ER.
Promotional posts average 0.1%, educational posts 0.0%: 3.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Dark plain backgrounds carry a large headline set to the left, with the logo or speaker anchored to the opposite side.
Voice
“Measured and authoritative, it states a tension in one line, then resolves it with a clear point of view, sounding like a studio partner speaking to peers.”
Recurring marks
- 01Dark background with a large serif headline
- 02Italic serif contrast line as the punchline
- 03Design Mind series label at top left
- 04Red accent used for award and logo moments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about design and innovation consultancy, frog is named in 5 of 6 answers.
frog leads. Fjord is next.
- 01 frog YOU 83% #1.6
- 02 Fjord 83% #3.0
- 03 IDEO 67% #2.0
- 04 BCG 17% #1.0
- 05 McKinsey & Company 17% #2.0
Buyers asked. AI answered. frog was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: Dark background with a large serif headline, Italic serif contrast line as the punchline.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “From Ideas to Awards”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 65
4 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 23
0.6 posts a week between 27 Aug and 21 Oct. Less than one post a week.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.2%
Dark plain backgrounds carry a large headline set to the left, with the logo or speaker anchored to the opposite side.
“Measured and authoritative, it states a tension in one line, then resolves it with a clear point of view, sounding like a studio partner speaking to peers.”