Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.33). Recurring marks: bold typography, overlay text on image.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “story”.
3 carousels, 2 images across 5 posts. reels untested.
2 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 57 words on average.
5.8 posts a week between 23 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“story”, 0.0% ER.
“text_overlay”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand voice”
Recurring marks
- 01bold typography
- 02overlay text on image
- 03social proof through ratings
- 04brand logos
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFive posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 5 posts (consistency 0.33). Recurring marks: bold typography, overlay text on image.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “story”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 51
2 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 57 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 23 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.0%
“brand voice”