When buyers ask AI about gourmet chocolate gifts, Fran's Chocolates is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Fran's Chocolates.
Read from the 6 answers that named Fran's Chocolates.
AI links Fran's Chocolates with this more than any other theme, and rarely credits it for nationwide shipping. The full report shows the exact wording from each answer.
Fran's Chocolates leads. Theo Chocolate is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Fran's ChocolatesYou 100% #1.2
- 02 Theo Chocolate 83% #2.0
- 03 Dilettante Chocolates 67% #3.0
- 04 Vosges Haut-Chocolat 17% #1.0
- 05 Jacques Torres Chocolate 17% #3.0
Fran's Chocolates loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Fran's Chocolates onto first
- The questions to win, in the order to win them
- What to publish on Fran's Chocolates's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: plain light backdrop with a product-led frame, bold title text set over the product.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “The season for advent calendars is nearly here!”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 60 words on average.
1.9 posts a week between 15 Oct and 2 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The season for advent calendars is nearly here!”, 0.1% ER.
“Hello November! Holiday gifting season is officially here.”, 0.0% ER.
Product showcase posts average 0.1%, promotional posts 0.0%: 5.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product fills the frame in tight, angled close-ups or sits centred on a clean light surface, with the title set above it.
Voice
“A warm Seattle chocolate house that talks about its seasonal treats as if they had personalities, then closes with a plain reason to buy before they are gone.”
Recurring marks
- 01plain light backdrop with a product-led frame
- 02bold title text set over the product
- 03seasonal colour accents in red, green and gold
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gourmet chocolate gifts, Fran's Chocolates is named in 6 of 6 answers.
Fran's Chocolates leads. Theo Chocolate is next.
- 01 Fran's Chocolates YOU 100% #1.2
- 02 Theo Chocolate 83% #2.0
- 03 Dilettante Chocolates 67% #3.0
- 04 Vosges Haut-Chocolat 17% #1.0
- 05 Jacques Torres Chocolate 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: plain light backdrop with a product-led frame, bold title text set over the product.
Fix in full reportHook strengthBest post vs. median 18
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “The season for advent calendars is nearly here!”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 60 words on average.
CTA templatesCadencePosts per week 45
1.9 posts a week between 15 Oct and 2 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
Product fills the frame in tight, angled close-ups or sits centred on a clean light surface, with the title set above it.
“A warm Seattle chocolate house that talks about its seasonal treats as if they had personalities, then closes with a plain reason to buy before they are gone.”