When buyers ask AI about battle royale video game, Fortnite is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Free Fire and BGMI are named more often.
The one idea AI attaches to Fortnite.
Read from the 3 answers that named Fortnite.
AI links Fortnite with this more than any other theme, and rarely credits it for character and cosmetic outfits. The full report shows the exact wording from each answer.
Fortnite is fourth. Free Fire is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Free Fire 100% #1.2
- 02 BGMI 100% #1.8
- 03 Call of Duty 83% #3.0
- 04 FortniteYou 50% Not named
Buyers asked. AI answered. Fortnite was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Fortnite loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 0 websites to get Fortnite onto first
- The questions to win, in the order to win them
- What to publish on Fortnite's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: parchment treasure-map backdrop, bold title lockup with the logo.
Your best post earns 1.8% engagement; the median post 0.3%. The one that landed opened with “Ahoy, Uzi!”.
3 reels, 2 images across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 17 words on average.
15.5 posts a week between 7 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 14× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Ahoy, Uzi!”, 1.8% ER.
“Seen the treasure, have we?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold event title lockup sits over a centred hero character or item on a themed backdrop such as a parchment map or island scene.
Voice
“Fortnite speaks to hunters directly in short, hyped lines, opening with a greeting or bold claim and laying out details as an emoji-led list.”
Recurring marks
- 01parchment treasure-map backdrop
- 02bold title lockup with the logo
- 03treasure hunt narrative running across posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about battle royale video game, Fortnite is named in 3 of 6 answers.
Fortnite is fourth. Free Fire is named almost twice as often.
- 01 Free Fire 100% #1.2
- 02 BGMI 100% #1.8
- 03 Call of Duty 83% #3.0
- 04 Fortnite YOU 50% Not named
Buyers asked. AI answered. Fortnite was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: parchment treasure-map backdrop, bold title lockup with the logo.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 1.8% engagement; the median post 0.3%. The one that landed opened with “Ahoy, Uzi!”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 95
15.5 posts a week between 7 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 14× the engagement of your weakest.
#1 · 1.8%
A bold event title lockup sits over a centred hero character or item on a themed backdrop such as a parchment map or island scene.
“Fortnite speaks to hunters directly in short, hyped lines, opening with a greeting or bold claim and laying out details as an emoji-led list.”