When buyers ask AI about Dog food and nutrition, Forthglade is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Forthglade.
Read from the 4 answers that named Forthglade.
AI links Forthglade with this more than any other theme, and rarely credits it for top brand. The full report shows the exact wording from each answer.
Forthglade leads. Harringtons is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ForthgladeYou 67% #3.0
- 02 Harringtons 50% #3.0
- 03 Lily’s Kitchen 50% #3.3
- 04 Pooch & Mutt 33% #2.0
- 05 Ultimate Pet Foods 33% #2.0
- 06 James Wellbeloved 33% #2.5
Buyers asked. AI answered. Forthglade was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Forthglade loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 12 websites to get Forthglade onto first
- The questions to win, in the order to win them
- What to publish on Forthglade's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.0%.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 43 words on average.
7.0 posts a week between 26 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 129× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We visited a rescue hotel to chat about dogs, behaviour and…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Casual and relatable, often featuring pets in natural or festive settings.
Voice
“Second-person brand voice with a warm and playful tone.”
Recurring marks
- 01Seasonal themes
- 02Pet-focused content
- 03Interactive call-to-actions
- 04Natural and warm aesthetics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Dog food and nutrition, Forthglade is named in 4 of 6 answers.
Forthglade leads. Harringtons is next.
- 01 Forthglade YOU 67% #3.0
- 02 Harringtons 50% #3.0
- 03 Lily’s Kitchen 50% #3.3
- 04 Pooch & Mutt 33% #2.0
- 05 Ultimate Pet Foods 33% #2.0
- 06 James Wellbeloved 33% #2.5
Buyers asked. AI answered. Forthglade was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 1
Your best post earns 0.2% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 51
2 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 26 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 129× the engagement of your weakest.
#1 · 0.2%
Casual and relatable, often featuring pets in natural or festive settings.
“Second-person brand voice with a warm and playful tone.”