When buyers ask AI about Prescription skincare, Formial Labs is not in the answers yet.
Galderma is named in 67% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Formial Labs yet.
Nothing to read yet. This fills in as soon as AI names Formial Labs.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Formial Labs was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Formial Labs
Galderma leads. Formial Labs can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Galderma 67% #1.2
- 02 Bayer 33% #1.5
- 03 La Roche-Posay 33% #2.0
- 04 Epiduo 17% #1.0
- 05 Retin-A 17% #1.0
- — Formial LabsYou 0% Not named
Buyers asked. AI answered. Formial Labs was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Formial Labs is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Formial Labs onto first
- The questions to win, in the order to win them
- What to publish on Formial Labs's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.21). Recurring marks: Deep navy (#0B4560) with white and a muted teal or sage accent, Arch shape behind the subject.
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “DO NOT USE 0.025% tret”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 25 words on average.
2.9 posts a week between 27 Oct and 8 Nov.
Your best post earned 3.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“DO NOT USE 0.025% tret”, 0.6% ER.
“Skincare, prescription-based”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A headline sits on top, a single subject (clinician, customer or bottle) sits centred on an arch or card, and the Formial Labs logo anchors an edge.
Voice
“We formulate, you glow. Short, warm, clinician-backed lines that talk straight to you and end on a blue-heart emoji.”
Recurring marks
- 01Deep navy (#0B4560) with white and a muted teal or sage accent
- 02Arch shape behind the subject
- 03Bold sans-serif question or claim headline
- 04Formial Labs logo on every piece
- 05Personalised bottle with the customer's name
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Prescription skincare, Formial Labs is not in the answers yet.
Galderma leads. Formial Labs can enter with one mention.
- 01 Galderma 67% #1.2
- 02 Bayer 33% #1.5
- 03 La Roche-Posay 33% #2.0
- 04 Epiduo 17% #1.0
- 05 Retin-A 17% #1.0
- — Formial Labs YOU 0% Not named
Buyers asked. AI answered. Formial Labs was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 8 posts (consistency 0.21). Recurring marks: Deep navy (#0B4560) with white and a muted teal or sage accent, Arch shape behind the subject.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “DO NOT USE 0.025% tret”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 65
2.9 posts a week between 27 Oct and 8 Nov.
Best posting windowsYour best post earned 3.3× the engagement of your weakest.
#1 · 0.6%
A headline sits on top, a single subject (clinician, customer or bottle) sits centred on an arch or card, and the Formial Labs logo anchors an edge.
“We formulate, you glow. Short, warm, clinician-backed lines that talk straight to you and end on a blue-heart emoji.”