When buyers ask AI about Outdoor clothing and gear market, Fjällräven is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Wildcraft and Decathlon are named more often.
AI names Fjällräven in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Fjällräven.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Fjällräven is number 8. Wildcraft is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Wildcraft 83% #1.4
- 02 Decathlon 50% #4.0
- 03 Columbia 50% #6.0
- 04 Rab 50% #7.3
- 05 Quechua 33% #2.5
- 08 FjällrävenYou 17% #16.0
Buyers asked. AI answered. Fjällräven was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Fjällräven loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 28 websites to get Fjällräven onto first
- The questions to win, in the order to win them
- What to publish on Fjällräven's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: brand logo visible on apparel, coordinated outerwear styling.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “24h countdown”.
4 reels, 1 image across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 61 words on average.
3.2 posts a week between 22 Oct and 2 Nov.
Your best post earned 4.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“24h countdown”, 0.2% ER.
“visual emphasis on product”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01brand logo visible on apparel
- 02coordinated outerwear styling
- 03neutral backdrops to emphasize product
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Outdoor clothing and gear market, Fjällräven is named in 1 of 6 answers.
Fjällräven is number 8. Wildcraft is named almost twice as often.
- 01 Wildcraft 83% #1.4
- 02 Decathlon 50% #4.0
- 03 Columbia 50% #6.0
- 04 Rab 50% #7.3
- 05 Quechua 33% #2.5
- 08 Fjällräven YOU 17% #16.0
Buyers asked. AI answered. Fjällräven was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: brand logo visible on apparel, coordinated outerwear styling.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “24h countdown”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 78
5 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 69
3.2 posts a week between 22 Oct and 2 Nov.
Best posting windowsYour best post earned 4.7× the engagement of your weakest.
#1 · 0.2%
“brand”