When buyers ask AI about skincare products, First Aid Beauty is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to First Aid Beauty.
Read from the 6 answers that named First Aid Beauty.
AI links First Aid Beauty with this more than any other theme, and rarely credits it for sensitive skin suitable. The full report shows the exact wording from each answer.
First Aid Beauty leads. CeraVe is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 First Aid BeautyYou 100% #5.8
- 02 CeraVe 100% #1.2
- 03 La Roche‐Posay 100% #3.8
- 04 Vanicream 83% #5.0
- 05 Eucerin 67% #2.2
- 06 Cetaphil 67% #2.8
First Aid Beauty loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get First Aid Beauty onto first
- The questions to win, in the order to win them
- What to publish on First Aid Beauty's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: text overlays with bold claims, bright and clean visuals.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Spotted: dr_victoria_derm leaving costco with a hotdog + 2 pack of Ultra Repair Cream in hand.”.
4 reels, 1 image across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 41 words on average.
9.0 posts a week between 1 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Spotted: dr_victoria_derm leaving costco with a hotdog + 2 …”, 0.0% ER.
“bold claim about product effectiveness”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions dominate, with occasional use of rule of thirds and grid layouts for variety.
Voice
“We speak directly to our audience with a friendly, relatable tone, often using emotional hooks and bold claims to connect.”
Recurring marks
- 01text overlays with bold claims
- 02bright and clean visuals
- 03product-focused compositions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare products, First Aid Beauty is named in 6 of 6 answers.
First Aid Beauty leads. CeraVe is next.
- 01 First Aid Beauty YOU 100% #5.8
- 02 CeraVe 100% #1.2
- 03 La Roche‐Posay 100% #3.8
- 04 Vanicream 83% #5.0
- 05 Eucerin 67% #2.2
- 06 Cetaphil 67% #2.8
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 59
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: text overlays with bold claims, bright and clean visuals.
Fix in full reportHook strengthBest post vs. median 80
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Spotted: dr_victoria_derm leaving costco with a hotdog + 2 pack of Ultra Repair Cream in hand.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 41 words on average.
CTA templatesCadencePosts per week 95
9.0 posts a week between 1 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.0%
Centered compositions dominate, with occasional use of rule of thirds and grid layouts for variety.
“We speak directly to our audience with a friendly, relatable tone, often using emotional hooks and bold claims to connect.”