When buyers ask AI about web browser software, Firefox is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Firefox.
Read from the 6 answers that named Firefox.
AI links Firefox with this more than any other theme, and rarely credits it for tracker blocking. The full report shows the exact wording from each answer.
Firefox leads. Brave is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 FirefoxYou 100% #2.8
- 02 Brave 100% #1.8
- 03 Tor 67% #2.5
- 04 Mullvad 50% #3.7
- 05 LibreWolf 50% #4.0
- 06 DuckDuckGo 50% #6.0
Firefox loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Firefox onto first
- The questions to win, in the order to win them
- What to publish on Firefox's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.40). Recurring marks: use of humor, text overlays.
Your best post earns 2.4% engagement; the median post 0.4%. The one that landed opened with “Healthy boundaries, but in browser form.”.
4 reels, 1 image across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
5.0 posts a week between 29 Oct and 5 Nov.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Healthy boundaries, but in browser form.”, 2.4% ER.
“Astrological reference to Scorpio”, 0.1% ER.
Promotional posts average 2.3%, inspirational posts 0.3%: 8.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a mix of natural and studio settings, often featuring text overlays and key visual elements like characters, objects, or abstract backgrounds.
Voice
“We speak with a playful and relatable tone, using humor and cultural references to connect with our audience while emphasizing our commitment to privacy and user empowerment.”
Recurring marks
- 01use of humor
- 02text overlays
- 03playful tone
- 04privacy-focused messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about web browser software, Firefox is named in 6 of 6 answers.
Firefox leads. Brave is next.
- 01 Firefox YOU 100% #2.8
- 02 Brave 100% #1.8
- 03 Tor 67% #2.5
- 04 Mullvad 50% #3.7
- 05 LibreWolf 50% #4.0
- 06 DuckDuckGo 50% #6.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Six posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 6 posts (consistency 0.40). Recurring marks: use of humor, text overlays.
Fix in full reportHook strengthBest post vs. median 17
Your best post earns 2.4% engagement; the median post 0.4%. The one that landed opened with “Healthy boundaries, but in browser form.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 29 Oct and 5 Nov.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 2.4%
Centered compositions with a mix of natural and studio settings, often featuring text overlays and key visual elements like characters, objects, or abstract backgrounds.
“We speak with a playful and relatable tone, using humor and cultural references to connect with our audience while emphasizing our commitment to privacy and user empowerment.”