Prepared for FINANCIAL TIMES

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

4.9M

Followers

0.1%

Best post ER

0.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: FT EXCLUSIVE badge, bold editorial overlays.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Breaking news opening”.

Hook formulas

Format range

Reel · Carousel · Image

2 reels, 2 images, 1 carousel across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 62 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 37× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERImage · 30 Oct 2026

The hook

“Breaking news opening”

Why it worked

01Clear, news-focused hook for audience interested in finance and tech
02Strong visual hierarchy with bold badge and headline that drives clicks

7,048 likes76 comments

#2 · 0.1% ER

opening statistic

Clear statistical hook

#3 · 0.1% ER

timely political topic resonance

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Breaking news opening”, 0.1% ER.

Weakest

“The political landscape this midterm”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.40share of frame

#FFFFFF100%

#00000075%

#1E1E1E50%

#0D1E3C25%

#1A2A6025%

#43A04725%

Look

layered editorial frames with strong typographic overlays

rule_of_thirdstext_overlay on imagebranding badge in corner

studio and natural mix, high contrast crisp, minimal texture, high-contrast typography static with occasional infographics and text overlays

Voice

“informative, authoritative”

Avg caption

62 words

Language

English

craft / data-driven analysisexclusive reportingpolicy and elections contextsummaries of complex topics

Recurring marks

01FT EXCLUSIVE badge
02bold editorial overlays
03link in bio CTA
04data-driven hooks

Subjects, by frequency

text overlays and graphics

brand logo/FT EXCLUSIVE badge

charts/graphs

headline overlays

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

69/100

4.9M

Followers

0.1%

Best post ER

0.1%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 40

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: FT EXCLUSIVE badge, bold editorial overlays.

Fix in full report

Hook strengthBest post vs. median 42

Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Breaking news opening”.

Hook formulas

Format rangeReel · Carousel · Image 97

2 reels, 2 images, 1 carousel across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 62 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 37× the engagement of your weakest.

#1 · 0.1%

The hook

“Breaking news opening”

Image · 30 Oct 2026 · 7,048 likes

01Clear, news-focused hook for audience interested in finance and tech

02Strong visual hierarchy with bold badge and headline that drives clicks

#2 · 0.1% ER

opening statistic

Clear statistical hook

#3 · 0.1% ER

timely political topic resonance

03All 5 posts, by engagement

30 Oct30 Oct

Best · “Breaking news opening”, 0.1% ER.

Weakest · “The political landscape this midterm”, 0.0% ER.

04Brand signature

100%

75%

50%

layered editorial frames with strong typographic overlays

rule_of_thirdstext_overlay on imagebranding badge in corner

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @financialtimes

5 fixes · competitors · AI answers

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