When buyers ask AI about education and training, Fife College is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Fife College.
Read from the 4 answers that named Fife College.
AI links Fife College with this more than any other theme, and rarely credits it for outstanding student outcomes. The full report shows the exact wording from each answer.
Fife College leads. Fife Council is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Fife CollegeYou 67% #1.3
- 02 Fife Council 17% #1.0
- 03 FreeCoursesInScotland 17% #1.0
- 04 OnFife 17% #1.0
- 05 University of the Arts London 17% #1.0
- 06 British Academy of Graphic Design 17% #2.0
Buyers asked. AI answered. Fife College was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Fife College loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 13 websites to get Fife College onto first
- The questions to win, in the order to win them
- What to publish on Fife College's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.39). Recurring marks: consistent use of natural lighting, focus on students and their achievements.
Your best post earns 1.3% engagement; the median post 1.0%. The one that landed opened with “Thank you message”.
3 carousels, 1 reel, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0–4 hashtags per post. 63 words on average.
1.7 posts a week between 13 Oct and 3 Nov.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Thank you message”, 1.3% ER.
“Fife College Hair and Scalp Clinic Now Open!”, 0.7% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with a mix of centered and rule-of-thirds compositions, often featuring people and their activities.
Voice
“We speak with pride and gratitude, celebrating our students' achievements and the community partnerships that help them succeed.”
Recurring marks
- 01consistent use of natural lighting
- 02focus on students and their achievements
- 03community and educational themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about education and training, Fife College is named in 4 of 6 answers.
Fife College leads. Fife Council is next.
- 01 Fife College YOU 67% #1.3
- 02 Fife Council 17% #1.0
- 03 FreeCoursesInScotland 17% #1.0
- 04 OnFife 17% #1.0
- 05 University of the Arts London 17% #1.0
- 06 British Academy of Graphic Design 17% #2.0
Buyers asked. AI answered. Fife College was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 39
A 6-colour palette held across 7 posts (consistency 0.39). Recurring marks: consistent use of natural lighting, focus on students and their achievements.
Fix in full reportHook strengthBest post vs. median 75
Your best post earns 1.3% engagement; the median post 1.0%. The one that landed opened with “Thank you message”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 27
1 of 5 captions asks the reader to do anything. 0–4 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 13 Oct and 3 Nov.
Best posting windowsYour best post earned 2.0× the engagement of your weakest.
#1 · 1.3%
Balanced framing with a mix of centered and rule-of-thirds compositions, often featuring people and their activities.
“We speak with pride and gratitude, celebrating our students' achievements and the community partnerships that help them succeed.”