Prepared for FEDERALRESERVE

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

1.1K

Followers

23.3%

Best post ER

3.2%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: bold quotes in captions, monochrome portrait aesthetic.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 23.3% engagement; the median post 3.2%. The one that landed opened with “inner_state_visualization”.

Hook formulas

Format range

Reel · Carousel · Image

3 images, 1 carousel, 1 reel across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 6 words on average.

CTA templates

Cadence

Posts per week

0.0 posts a week between 7 Nov and 31 Aug. Less than one post a week.

Best posting windows

Posts that worked

Your best post earned 19× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 23.3% ERImage · 20 Jan 2019

The hook

“inner_state_visualization”

Why it worked

01Distinctive surreal artistic style
02Strong focal portrait

Strong single-image persona with moody aesthetic

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“inner_state_visualization”, 23.3% ER.

Pattern

Inspirational posts average 13.2%, lifestyle posts 3.9%: 3.4× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.36share of frame

#FFFFFF80%

#2B2B2B60%

#7EC6E860%

#00000040%

#F5C59A40%

#1B2A3A20%

Look

portrait-forward frames with either moody lighting or clean studio setups

centered portraitrule_of_thirdsoff_center portrait with negative space

soft natural light on outdoor scenes; studio lighting for monochrome portraits natural textures (wood, fabric); matte/editorial finishes mostly still images; reels with minimal motion

Voice

“first_person”

Avg caption

6 words

Language

English

mindsetidentityoutdoor lifestyleportrait photographyphilosophical quotesfashion style

Recurring marks

01bold quotes in captions
02monochrome portrait aesthetic
03outdoor moody portraits
04text overlays on clothing
05centered portrait composition

Subjects, by frequency

portrait

apparel/clothing

outdoor settings

text on clothing

face and hands in focus

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

32/100

1.1K

Followers

23.3%

Best post ER

3.2%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 36

A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: bold quotes in captions, monochrome portrait aesthetic.

Fix in full report

Hook strengthBest post vs. median 14

Your best post earns 23.3% engagement; the median post 3.2%. The one that landed opened with “inner_state_visualization”.

Hook formulas

Format rangeReel · Carousel · Image 89

3 images, 1 carousel, 1 reel across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 11

0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 6 words on average.

CTA templates

CadencePosts per week 12

0.0 posts a week between 7 Nov and 31 Aug. Less than one post a week.

Best posting windows

02Posts that worked

Your best post earned 19× the engagement of your weakest.

#1 · 23.3%

The hook

“inner_state_visualization”

Image · 20 Jan 2019 · 249 likes

01Distinctive surreal artistic style

02Strong focal portrait

#2 · 6.6% ER

Clear subject focus

#3 · 3.2% ER

bold_quote_caption

Strong single-image persona with moody aesthetic

03All 5 posts, by engagement

7 Nov31 Aug

Best · “inner_state_visualization”, 23.3% ER.

Pattern · Inspirational posts average 13.2%, lifestyle posts 3.9%: 3.4× apart.

04Brand signature

80%

60%

40%

portrait-forward frames with either moody lighting or clean studio setups

centered portraitrule_of_thirdsoff_center portrait with negative space

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @federalreserve

5 fixes · competitors · AI answers

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