When buyers ask AI about Business media and publishing, Fast Company is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Harvard Business Review and Forbes are named more often.
AI names Fast Company in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Fast Company.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Fast Company is fourth. Harvard Business Review is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Harvard Business Review 83% #1.8
- 02 Forbes 67% #3.5
- 03 The Economist 67% #5.0
- 04 Fast CompanyYou 50% #4.7
- 05 Fortune 50% #3.0
- 06 Bloomberg Businessweek 33% #4.0
Buyers asked. AI answered. Fast Company was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Fast Company loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 23 websites to get Fast Company onto first
- The questions to win, in the order to win them
- What to publish on Fast Company's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Last week, 200 neurodivergent influencers, entrepreneurs, actors, musicians, authors, and other public figures converged at Paris Hilton’s Beverly Hills mansion to celebrate ADHD Awareness Month.”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 113 words on average.
17.0 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 23× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Engaging event description with unique elements like alpacas and a ball pit
- 02Association with a high-profile celebrity to boost visibility
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Last week, 200 neurodivergent influencers, entrepreneurs, a…”, 0.1% ER.
“How much influence does Elon Musk have over the U.S. Depart…”, 0.0% ER.
Promotional posts average 0.1%, educational posts 0.0%: 1.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Third-person brand/editorial narration, grounded in named people, attributed expertise, and specific examples.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Business media and publishing, Fast Company is named in 3 of 6 answers.
Fast Company is fourth. Harvard Business Review is named more often.
- 01 Harvard Business Review 83% #1.8
- 02 Forbes 67% #3.5
- 03 The Economist 67% #5.0
- 04 Fast Company YOU 50% #4.7
- 05 Fortune 50% #3.0
- 06 Bloomberg Businessweek 33% #4.0
Buyers asked. AI answered. Fast Company was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 19
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Last week, 200 neurodivergent influencers, entrepreneurs, actors, musicians, authors, and other public figures converged at Paris Hilton’s Beverly Hills mansion to celebrate ADHD Awareness Month.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 113 words on average.
CTA templatesCadencePosts per week 95
17.0 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 23× the engagement of your weakest.
#1 · 0.1%“Third-person brand/editorial narration, grounded in named people, attributed expertise, and specific examples.”