When buyers ask AI about Sim racing hardware, Fanatec is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Fanatec.
Read from the 3 answers that named Fanatec.
AI links Fanatec with this more than any other theme. The full report shows the exact wording from each answer.
Fanatec leads. Moza is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 FanatecYou 50% #1.0
- 02 Moza 50% #3.0
- 03 Logitech 33% #1.5
- 04 Thrustmaster 33% #2.0
- 05 Booth Empire 17% #1.0
- 06 Race Track Builder 17% #1.0
Buyers asked. AI answered. Fanatec was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Fanatec loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 23 websites to get Fanatec onto first
- The questions to win, in the order to win them
- What to publish on Fanatec's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.4% engagement; the median post 0.3%. The one that landed opened with “Experience Gran Turismo 7 like never before!”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 54 words on average.
3.2 posts a week between 18 Oct and 29 Oct.
Your best post earned 7.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Experience Gran Turismo 7 like never before!”, 1.4% ER.
“An incredible weekend at simracing_expo 2026!”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Dynamic framing with emphasis on products and user interaction
Voice
“We’re here to make sim racing accessible, exciting, and engaging for everyone. Whether you’re a beginner or a pro, Fanatec has the tools to elevate your racing experience.”
Recurring marks
- 01Energetic captions
- 02Close-up product visuals
- 03Community engagement
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Sim racing hardware, Fanatec is named in 3 of 6 answers.
Fanatec leads. Moza is next.
- 01 Fanatec YOU 50% #1.0
- 02 Moza 50% #3.0
- 03 Logitech 33% #1.5
- 04 Thrustmaster 33% #2.0
- 05 Booth Empire 17% #1.0
- 06 Race Track Builder 17% #1.0
Buyers asked. AI answered. Fanatec was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 19
Your best post earns 1.4% engagement; the median post 0.3%. The one that landed opened with “Experience Gran Turismo 7 like never before!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 54 words on average.
CTA templatesCadencePosts per week 70
3.2 posts a week between 18 Oct and 29 Oct.
Best posting windowsYour best post earned 7.4× the engagement of your weakest.
#1 · 1.4%
Dynamic framing with emphasis on products and user interaction
“We’re here to make sim racing accessible, exciting, and engaging for everyone. Whether you’re a beginner or a pro, Fanatec has the tools to elevate your racing experience.”