When buyers ask AI about Combat sports equipment, Fairtex is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Fairtex.
Read from the 3 answers that named Fairtex.
AI links Fairtex with this more than any other theme, and rarely credits it for impact protection. The full report shows the exact wording from each answer.
Fairtex leads. Xpeed is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 FairtexYou 50% #1.0
- 02 Xpeed 33% #1.5
- 03 Twins Special 33% #2.0
- 04 RDX 33% #3.0
- 05 Venum 33% #3.5
- 06 Hayabusa 33% #4.0
Buyers asked. AI answered. Fairtex was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Fairtex loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 19 websites to get Fairtex onto first
- The questions to win, in the order to win them
- What to publish on Fairtex's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Two Legends. One Collection.”.
4 carousels, 1 reel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 4–11 hashtags per post. 84 words on average.
1.8 posts a week between 10 Oct and 29 Oct.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Two Legends. One Collection.”, 0.5% ER.
“Different languages. Same fighting spirit.”, 0.1% ER.
Promotional posts average 0.4%, product showcase posts 0.2%: 1.9× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A confident brand voice that pairs compact, assertive hooks with practical product benefits or a motivating training message. It speaks plainly, then connects the product to preparation, performance, or fight culture.”
Recurring marks
- 01Punchy, benefit-led product hooks in captions, often paired with a short motivational or heritage-led line.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Combat sports equipment, Fairtex is named in 3 of 6 answers.
Fairtex leads. Xpeed is next.
- 01 Fairtex YOU 50% #1.0
- 02 Xpeed 33% #1.5
- 03 Twins Special 33% #2.0
- 04 RDX 33% #3.0
- 05 Venum 33% #3.5
- 06 Hayabusa 33% #4.0
Buyers asked. AI answered. Fairtex was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 57
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Two Legends. One Collection.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 4–11 hashtags per post. 84 words on average.
CTA templatesCadencePosts per week 45
1.8 posts a week between 10 Oct and 29 Oct.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 0.5%
“A confident brand voice that pairs compact, assertive hooks with practical product benefits or a motivating training message. It speaks plainly, then connects the product to preparation, performance, or fight culture.”