When buyers ask AI about art and craft supplies, Faber-Castell USA is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Copic and Staedtler are named more often.
AI names Faber-Castell USA in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Faber-Castell USA.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Faber-Castell USA is third. Copic is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Copic 33% #2.5
- 02 Staedtler 33% #3.0
- 03 Faber-Castell USAYou 17% #3.0
- 04 Creativity for Kids 17% #1.0
- 05 Discount School Supply 17% #1.0
- 06 Mod Podge 17% #1.0
Buyers asked. AI answered. Faber-Castell USA was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Faber-Castell USA loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 35 websites to get Faber-Castell USA onto first
- The questions to win, in the order to win them
- What to publish on Faber-Castell USA's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Cute pumpkins, zero carving required!”.
4 images, 1 carousel across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 45 words on average.
2.2 posts a week between 14 Oct and 30 Oct.
Your best post earned 1.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Cute pumpkins, zero carving required!”, 0.0% ER.
“🎃 SPOOKY SEASON JUST GOT A LITTLE SQUISHIER! 👻”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focused on crafting details and finished products
Voice
“We inspire creativity by connecting our products to seasonal themes and practical DIY ideas, always with a playful and engaging tone.”
Recurring marks
- 01seasonal themes
- 02DIY tutorials
- 03product showcases
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about art and craft supplies, Faber-Castell USA is named in 1 of 6 answers.
Faber-Castell USA is third. Copic is named almost twice as often.
- 01 Copic 33% #2.5
- 02 Staedtler 33% #3.0
- 03 Faber-Castell USA YOU 17% #3.0
- 04 Creativity for Kids 17% #1.0
- 05 Discount School Supply 17% #1.0
- 06 Mod Podge 17% #1.0
Buyers asked. AI answered. Faber-Castell USA was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 61
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Cute pumpkins, zero carving required!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 93
5 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 14 Oct and 30 Oct.
Best posting windowsYour best post earned 1.9× the engagement of your weakest.
#1 · 0.0%
focused on crafting details and finished products
“We inspire creativity by connecting our products to seasonal themes and practical DIY ideas, always with a playful and engaging tone.”