Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.38). Recurring marks: bold typography, high-contrast color blocking.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “highlighted phrases on image”.
3 carousels, 2 images across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 5–6 hashtags per post. 78 words on average.
3.9 posts a week between 26 Oct and 4 Nov.
Your best post earned 2.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“highlighted phrases on image”, 0.1% ER.
“opening scenario”, 0.0% ER.
Product showcase posts average 0.1%, educational posts 0.0%: 1.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
bold typography with high-contrast blocks
Voice
“brand”
Recurring marks
- 01bold typography
- 02high-contrast color blocking
- 03brand storefront imagery
- 04logo repetition
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesEight posts, scored on five things.
Visual identityPalette, layout, marks 38
A 6-colour palette held across 8 posts (consistency 0.38). Recurring marks: bold typography, high-contrast color blocking.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “highlighted phrases on image”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 5–6 hashtags per post. 78 words on average.
CTA templatesCadencePosts per week 83
3.9 posts a week between 26 Oct and 4 Nov.
Best posting windowsYour best post earned 2.8× the engagement of your weakest.
#1 · 0.1%
bold typography with high-contrast blocks
“brand”