When buyers ask AI about VPN and online privacy software, ExpressVPN is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. NordVPN is named more often.
AI names ExpressVPN in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named ExpressVPN.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
ExpressVPN is second. NordVPN is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NordVPN 50% #1.0
- 02 ExpressVPNYou 33% #2.0
- 03 Proton VPN 33% #2.5
- 04 Surfshark 33% #3.0
- 05 Brave 17% #1.0
- 06 Kensington 17% #1.0
Buyers asked. AI answered. ExpressVPN was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ExpressVPN loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Comparing brands1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get ExpressVPN onto first
- The questions to win, in the order to win them
- What to publish on ExpressVPN's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: serif headline over a tongue-in-cheek or spooky hook, arrow or SWIPE cue that invites a carousel swipe.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Real-time protection from malicious and phishing sites, even with your VPN off”.
2 images, 2 reels, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 8 words on average.
5.2 posts a week between 29 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Real-time protection from malicious and phishing sites, eve…”, 0.1% ER.
“Does your team have a Security Blind Spot?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Headline first, subject second: a large serif or bold headline sits in clear space while a person or product is framed beside or below it.
Voice
“Short, casual and direct: the caption speaks to the viewer as you and adds a light joke or a single emoji to the headline.”
Recurring marks
- 01serif headline over a tongue-in-cheek or spooky hook
- 02arrow or SWIPE cue that invites a carousel swipe
- 03navy and dark background frames
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about VPN and online privacy software, ExpressVPN is named in 2 of 6 answers.
ExpressVPN is second. NordVPN is named more often.
- 01 NordVPN 50% #1.0
- 02 ExpressVPN YOU 33% #2.0
- 03 Proton VPN 33% #2.5
- 04 Surfshark 33% #3.0
- 05 Brave 17% #1.0
- 06 Kensington 17% #1.0
Buyers asked. AI answered. ExpressVPN was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: serif headline over a tongue-in-cheek or spooky hook, arrow or SWIPE cue that invites a carousel swipe.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Real-time protection from malicious and phishing sites, even with your VPN off”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 8 words on average.
CTA templatesCadencePosts per week 95
5.2 posts a week between 29 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.1%
Headline first, subject second: a large serif or bold headline sits in clear space while a person or product is framed beside or below it.
“Short, casual and direct: the caption speaks to the viewer as you and adds a light joke or a single emoji to the headline.”