Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.21). Recurring marks: award logo with moss and leaves, semi-transparent coloured panel behind the text.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Best Emerging Artist Nominees”.
5 of 5 posts are reels. carousels and images untested.
2 of 5 captions ask the reader to do anything. 1 hashtags per post. 50 words on average.
6.9 posts a week between 3 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Best Emerging Artist Nominees”, 0.1% ER.
“RTÉ wants to hear your views”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A centred logo or title sits over a full-bleed nature photo or abstract field, with event details stacked below on a translucent panel.
Voice
“The broadcaster speaks in a steady, professional voice that names the event, the people in it and exactly when and where to watch or attend.”
Recurring marks
- 01award logo with moss and leaves
- 02semi-transparent coloured panel behind the text
- 03consistent branded awards graphics
- 04clean URL end card
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesEight posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 8 posts (consistency 0.21). Recurring marks: award logo with moss and leaves, semi-transparent coloured panel behind the text.
Fix in full reportHook strengthBest post vs. median 22
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Best Emerging Artist Nominees”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
2 of 5 captions ask the reader to do anything. 1 hashtags per post. 50 words on average.
CTA templatesCadencePosts per week 95
6.9 posts a week between 3 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.1× the engagement of your weakest.
#1 · 0.1%
A centred logo or title sits over a full-bleed nature photo or abstract field, with event details stacked below on a translucent panel.
“The broadcaster speaks in a steady, professional voice that names the event, the people in it and exactly when and where to watch or attend.”