When buyers ask AI about credit monitoring and financial tools, Experian is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Experian.
Read from the 4 answers that named Experian.
AI links Experian with this more than any other theme, and rarely credits it for free fico score access. The full report shows the exact wording from each answer.
Experian leads. Aura is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ExperianYou 67% #1.8
- 02 Aura 50% #2.3
- 03 Credit Karma 50% #2.3
- 04 IdentityForce 50% #3.3
- 05 myFICO 50% #3.7
- 06 Rocket Money 33% #1.0
Buyers asked. AI answered. Experian was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Experian loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 10 websites to get Experian onto first
- The questions to win, in the order to win them
- What to publish on Experian's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.69). Recurring marks: text overlays with bold messaging, clear and concise visual elements.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “The credit card checklist nobody gave you”.
4 reels, 1 image across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 31 words on average.
4.9 posts a week between 29 Oct and 6 Nov.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The credit card checklist nobody gave you”, 0.0% ER.
“The real horror story this Halloween?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clear focus on the subject, often accompanied by text overlays.
Voice
“Your Big Financial Friend, speaking directly to you with clear, concise, and relatable advice.”
Recurring marks
- 01text overlays with bold messaging
- 02clear and concise visual elements
- 03use of professional and polished aesthetics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about credit monitoring and financial tools, Experian is named in 4 of 6 answers.
Experian leads. Aura is next.
- 01 Experian YOU 67% #1.8
- 02 Aura 50% #2.3
- 03 Credit Karma 50% #2.3
- 04 IdentityForce 50% #3.3
- 05 myFICO 50% #3.7
- 06 Rocket Money 33% #1.0
Buyers asked. AI answered. Experian was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 69
A 6-colour palette held across 7 posts (consistency 0.69). Recurring marks: text overlays with bold messaging, clear and concise visual elements.
Fix in full reportHook strengthBest post vs. median 77
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “The credit card checklist nobody gave you”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 1.6× the engagement of your weakest.
#1 · 0.0%
Centered compositions with clear focus on the subject, often accompanied by text overlays.
“Your Big Financial Friend, speaking directly to you with clear, concise, and relatable advice.”