When buyers ask AI about sports equipment and apparel, Everlast is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Hayabusa is named more often.
The one idea AI attaches to Everlast.
Read from the 3 answers that named Everlast.
AI links Everlast with this more than any other theme, and rarely credits it for product variety. The full report shows the exact wording from each answer.
Everlast is second. Hayabusa is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Hayabusa 83% #1.8
- 02 EverlastYou 50% #2.7
- 03 RDX 50% #3.7
- 04 Venum 33% #3.0
- 05 Sanabul 33% #3.5
- 06 Fairtex 17% #1.0
Buyers asked. AI answered. Everlast was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Everlast loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 20 websites to get Everlast onto first
- The questions to win, in the order to win them
- What to publish on Everlast's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.9% engagement; the median post 0.5%. The one that landed opened with “Every step, intentional.”.
2 carousels, 2 reels, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 31 words on average.
5.0 posts a week between 23 Oct and 30 Oct.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Every step, intentional.”, 0.9% ER.
“A question was once asked in 1974...”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Every line lands with purpose: concise, confident English that connects the discipline of boxing to the precision and performance of the gear.”
Recurring marks
- 01Concise, rhythmic boxing and performance hooks
- 02Product benefits tied to training, precision, and athletic performance
- 03The #ChoiceOfChampions brand line
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sports equipment and apparel, Everlast is named in 3 of 6 answers.
Everlast is second. Hayabusa is named more often.
- 01 Hayabusa 83% #1.8
- 02 Everlast YOU 50% #2.7
- 03 RDX 50% #3.7
- 04 Venum 33% #3.0
- 05 Sanabul 33% #3.5
- 06 Fairtex 17% #1.0
Buyers asked. AI answered. Everlast was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 55
Your best post earns 0.9% engagement; the median post 0.5%. The one that landed opened with “Every step, intentional.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 27
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 23 Oct and 30 Oct.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 0.9%
“Every line lands with purpose: concise, confident English that connects the discipline of boxing to the precision and performance of the gear.”