When buyers ask AI about outdoor gear and camping equipment, Everest is not in the answers yet.
Quechua is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Everest yet.
Nothing to read yet. This fills in as soon as AI names Everest.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Everest was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Everest
Quechua leads. Everest can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Quechua 100% #1.2
- 02 Wildcraft 100% #2.2
- 03 Coleman 100% #2.7
- — EverestYou 0% Not named
Buyers asked. AI answered. Everest was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Everest is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Everest onto first
- The questions to win, in the order to win them
- What to publish on Everest's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: small logo badge in a corner of the frame, the closing question What's Your Everest?.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “One trail can change the whole direction of a day.”.
5 of 5 posts are images. reels and carousels untested.
3 of 5 captions ask the reader to do anything. 0–8 hashtags per post. 71 words on average.
2.5 posts a week between 23 Oct and 6 Nov.
Your best post earned 5.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“One trail can change the whole direction of a day.”, 0.1% ER.
“Happy Halloween!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Wide natural scenes that draw the eye along a trail or into the forest, with the subject sitting small in the frame.
Voice
“Short, confident lines that speak to the reader as an outdoor person, mixing a mood-setting opener with a practical tip and a question that asks the reader to share their own goal.”
Recurring marks
- 01small logo badge in a corner of the frame
- 02the closing question What's Your Everest?
- 03earthy green, tan and cream palette
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor gear and camping equipment, Everest is not in the answers yet.
Quechua leads. Everest can enter with one mention.
- 01 Quechua 100% #1.2
- 02 Wildcraft 100% #2.2
- 03 Coleman 100% #2.7
- — Everest YOU 0% Not named
Buyers asked. AI answered. Everest was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: small logo badge in a corner of the frame, the closing question What's Your Everest?.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “One trail can change the whole direction of a day.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 72
3 of 5 captions ask the reader to do anything. 0–8 hashtags per post. 71 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 23 Oct and 6 Nov.
Best posting windowsYour best post earned 5.5× the engagement of your weakest.
#1 · 0.1%
Wide natural scenes that draw the eye along a trail or into the forest, with the subject sitting small in the frame.
“Short, confident lines that speak to the reader as an outdoor person, mixing a mood-setting opener with a practical tip and a question that asks the reader to share their own goal.”