Prepared for EUROGAMER

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

37.4K

Followers

0.6%

Best post ER

0.6%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: bold typographic overlays, text overlays on image.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.6% engagement; the median post 0.6%. The one that landed opened with “bold claim about BioWare's closure”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 5.3× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.6% ERImage · 30 Oct 2026

The hook

“bold claim about BioWare's closure”

Why it worked

01Bold typographic overlay with strong claim
02Cinematic blue/red lighting creates drama
03Clear context in caption linking to more information

205 likes25 comments

#2 · 0.6% ER

bold_claim

clear hook with bold claim

#3 · 0.6% ER

bold headline

high-contrast game-art visuals

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“bold claim about BioWare's closure”, 0.6% ER.

Weakest

“dataminer reveal”, 0.1% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.32share of frame

#00000071%

#FFFFFF71%

#2B2B2B43%

#E5393543%

#0A1E3A29%

#7C7C7C29%

Look

bold headline overlay on main subject

centered_product_with_backgroundportrait_with_text_overlayrule_of_thirdstext_overlay on image

studio lighting with high contrast; dramatic rim light in some posts polished, high-contrast, cinematic texture static

Voice

“authoritative, informational”

Avg caption

42 words

Language

English

industry newsgame development insightsbold claimsbehind-the-scenesdataminer discoveriescopyright/AI topics

Recurring marks

01bold typographic overlays
02text overlays on image
03high-contrast cinematic visuals
04text overlays with link-in-bio CTAs

Subjects, by frequency

product/box art

character/art

executive portrait

game art

text overlays

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

62/100

37.4K

Followers

0.6%

Best post ER

0.6%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 32

A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: bold typographic overlays, text overlays on image.

Fix in full report

Hook strengthBest post vs. median 91

Your best post earns 0.6% engagement; the median post 0.6%. The one that landed opened with “bold claim about BioWare's closure”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 5.3× the engagement of your weakest.

#1 · 0.6%

The hook

“bold claim about BioWare's closure”

Image · 30 Oct 2026 · 205 likes

01Bold typographic overlay with strong claim

02Cinematic blue/red lighting creates drama

03Clear context in caption linking to more information

#2 · 0.6% ER

bold_claim

clear hook with bold claim

#3 · 0.6% ER

bold headline

high-contrast game-art visuals

03All 5 posts, by engagement

30 Oct30 Oct

Best · “bold claim about BioWare's closure”, 0.6% ER.

Weakest · “dataminer reveal”, 0.1% ER.

04Brand signature

71%

43%

bold headline overlay on main subject

centered_product_with_backgroundportrait_with_text_overlayrule_of_thirdstext_overlay on image

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @eurogamer

5 fixes · competitors · AI answers

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