When buyers ask AI about Indian mutual funds investment app, ET Money is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to ET Money.
Read from the 4 answers that named ET Money.
AI links ET Money with this more than any other theme, and rarely credits it for direct mutual fund plans (no middlemen). The full report shows the exact wording from each answer.
ET Money leads. Groww is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ET MoneyYou 67% #3.2
- 02 Groww 67% #1.0
- 03 Kuvera 67% #2.8
- 04 Zerodha 50% #3.3
- 05 Paytm Money 50% #5.0
- 06 MFScope 17% #1.0
Buyers asked. AI answered. ET Money was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ET Money loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get ET Money onto first
- The questions to win, in the order to win them
- What to publish on ET Money's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: brand green accent, bold typography on data.
Your best post earns 0.1% engagement; the median post 0.0%.
2 reels, 2 images, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 5–8 hashtags per post. 53 words on average.
7.0 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual emphasis on Ultimate SIP on phone screen”, 0.0% ER.
Educational posts average 0.1%, promotional posts 0.0%: 3.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“authoritative”
Recurring marks
- 01brand green accent
- 02bold typography on data
- 03consistent logo usage
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Indian mutual funds investment app, ET Money is named in 4 of 6 answers.
ET Money leads. Groww is next.
- 01 ET Money YOU 67% #3.2
- 02 Groww 67% #1.0
- 03 Kuvera 67% #2.8
- 04 Zerodha 50% #3.3
- 05 Paytm Money 50% #5.0
- 06 MFScope 17% #1.0
Buyers asked. AI answered. ET Money was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: brand green accent, bold typography on data.
Fix in full reportHook strengthBest post vs. median 51
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 5–8 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.1%
“authoritative”