Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: moon metaphor in festival context, bold red outdoor billboard motif.
Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “moon spelling out brand message”.
4 reels, 1 carousel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 4–6 hashtags per post. 51 words on average.
7.2 posts a week between 25 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 21× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“moon spelling out brand message”, 0.5% ER.
“story”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
multi-format storytelling with bold visuals and text overlays; consistent use of strong brand colors (#FF0000,#C0392B,#F39C12)
Voice
“consistent with ET Brand Equity tone; concise, confident”
Recurring marks
- 01moon metaphor in festival context
- 02bold red outdoor billboard motif
- 03celebration of leadership in marketing
- 04centered event photography or group shots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: moon metaphor in festival context, bold red outdoor billboard motif.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “moon spelling out brand message”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 4–6 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 95
7.2 posts a week between 25 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 21× the engagement of your weakest.
#1 · 0.5%
multi-format storytelling with bold visuals and text overlays; consistent use of strong brand colors (#FF0000,#C0392B,#F39C12)
“consistent with ET Brand Equity tone; concise, confident”