When buyers ask AI about sports media and entertainment, ESPN is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to ESPN.
Read from the 6 answers that named ESPN.
AI links ESPN with this more than any other theme, and rarely credits it for regional content customization. The full report shows the exact wording from each answer.
ESPN leads. DAZN is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ESPNYou 100% #2.2
- 02 DAZN 50% #1.7
- 03 Peacock 33% #3.0
- 04 NBA League Pass 17% #1.0
- 05 NordVPN 17% #1.0
- 06 Willow TV 17% #1.0
ESPN loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get ESPN onto first
- The questions to win, in the order to win them
- What to publish on ESPN's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
14 posts, scored on five things.
Read from their 14 most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 14 posts (consistency 0.26). Recurring marks: text overlays, centered compositions.
Your best post earns 0.5% engagement; the median post 0.0%. The one that landed opened with “Oh no 😅🙈”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 12 words on average.
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 37× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Oh no 😅🙈”, 0.5% ER.
“Exciting event announcement”, 0.0% ER.
Lifestyle posts average 0.3%, promotional posts 0.0%: 13× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with a focus on key subjects and text overlays
Voice
“A mix of playful and professional tones that connect with sports fans through humor, emotion, and impactful storytelling.”
Recurring marks
- 01text overlays
- 02centered compositions
- 03sports-related humor
- 04emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sports media and entertainment, ESPN is named in 6 of 6 answers.
ESPN leads. DAZN is next.
- 01 ESPN YOU 100% #2.2
- 02 DAZN 50% #1.7
- 03 Peacock 33% #3.0
- 04 NBA League Pass 17% #1.0
- 05 NordVPN 17% #1.0
- 06 Willow TV 17% #1.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
14 posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 14 posts (consistency 0.26). Recurring marks: text overlays, centered compositions.
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 0.5% engagement; the median post 0.0%. The one that landed opened with “Oh no 😅🙈”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 35
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 37× the engagement of your weakest.
#1 · 0.5%
centered compositions with a focus on key subjects and text overlays
“A mix of playful and professional tones that connect with sports fans through humor, emotion, and impactful storytelling.”