When buyers ask AI about cybersecurity software, ESET is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to ESET.
Read from the 4 answers that named ESET.
AI links ESET with this more than any other theme. The full report shows the exact wording from each answer.
ESET leads. Adaptive Security is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ESETYou 67% #11.0
- 02 Adaptive Security 50% #1.3
- 03 KnowBe4 50% #4.0
- 04 Norton 33% #4.0
- 05 Hoxhunt 33% #5.0
- 06 Sophos 33% #5.0
Buyers asked. AI answered. ESET was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ESET loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 13 websites to get ESET onto first
- The questions to win, in the order to win them
- What to publish on ESET's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: text overlays with vibrant colors, centered compositions.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Bold claim about monsters”.
3 reels, 1 image, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 61 words on average.
4.8 posts a week between 30 Oct and 6 Nov.
Your best post earned 3.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Bold claim about monsters”, 0.2% ER.
“Seen an unbelievable deal on Temu? Take a second look. 👀”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered compositions with clear focus on key subjects, often supported by text overlays.
Voice
“We speak with authority and clarity, offering actionable advice and insights to empower our audience to protect their digital lives.”
Recurring marks
- 01text overlays with vibrant colors
- 02centered compositions
- 03professional lighting
- 04informative and educational themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cybersecurity software, ESET is named in 4 of 6 answers.
ESET leads. Adaptive Security is next.
- 01 ESET YOU 67% #11.0
- 02 Adaptive Security 50% #1.3
- 03 KnowBe4 50% #4.0
- 04 Norton 33% #4.0
- 05 Hoxhunt 33% #5.0
- 06 Sophos 33% #5.0
Buyers asked. AI answered. ESET was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 62
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: text overlays with vibrant colors, centered compositions.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Bold claim about monsters”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 77
4 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 95
4.8 posts a week between 30 Oct and 6 Nov.
Best posting windowsYour best post earned 3.1× the engagement of your weakest.
#1 · 0.2%
Consistently centered compositions with clear focus on key subjects, often supported by text overlays.
“We speak with authority and clarity, offering actionable advice and insights to empower our audience to protect their digital lives.”