When buyers ask AI about women's rights advocacy, Equality Now is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. UN Women is named more often.
The one idea AI attaches to Equality Now.
Read from the 3 answers that named Equality Now.
AI links Equality Now with this more than any other theme, and rarely credits it for proven track record. The full report shows the exact wording from each answer.
Equality Now is second. UN Women is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UN Women 67% #2.8
- 02 Equality NowYou 50% #2.0
- 03 Global Fund for Women 50% #4.7
- 04 UNICEF 33% #9.0
- 05 Amnesty International 17% #2.0
- 06 Center on Global Rights for Women 17% #2.0
Buyers asked. AI answered. Equality Now was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Equality Now loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 16 websites to get Equality Now onto first
- The questions to win, in the order to win them
- What to publish on Equality Now's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.62). Recurring marks: text overlays with impactful quotes, use of notable figures.
Your best post earns 33.3% engagement; the median post 0.4%. The one that landed opened with “Bold claim in text overlay”.
3 reels, 1 image, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 2–4 hashtags per post. 161 words on average.
5.1 posts a week between 29 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 487× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Bold claim in text overlay”, 33.3% ER.
“Inspirational quote from a public figure”, 0.1% ER.
Inspirational posts average 18.1%, promotional posts 0.2%: 86× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on individuals or key visual elements.
Voice
“Empowering and direct, the captions speak with authority and compassion, often highlighting personal stories or posing thought-provoking questions.”
Recurring marks
- 01text overlays with impactful quotes
- 02use of notable figures
- 03focus on advocacy and social change
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about women's rights advocacy, Equality Now is named in 3 of 6 answers.
Equality Now is second. UN Women is named more often.
- 01 UN Women 67% #2.8
- 02 Equality Now YOU 50% #2.0
- 03 Global Fund for Women 50% #4.7
- 04 UNICEF 33% #9.0
- 05 Amnesty International 17% #2.0
- 06 Center on Global Rights for Women 17% #2.0
Buyers asked. AI answered. Equality Now was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 62
A 6-colour palette held across 5 posts (consistency 0.62). Recurring marks: text overlays with impactful quotes, use of notable figures.
Fix in full reportHook strengthBest post vs. median 1
Your best post earns 33.3% engagement; the median post 0.4%. The one that landed opened with “Bold claim in text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 39
1 of 5 captions asks the reader to do anything. 2–4 hashtags per post. 161 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 29 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 487× the engagement of your weakest.
#1 · 33.3%
Centered compositions with a focus on individuals or key visual elements.
“Empowering and direct, the captions speak with authority and compassion, often highlighting personal stories or posing thought-provoking questions.”