When buyers ask AI about gaming software, Epic Games Store is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Epic Games Store.
Read from the 5 answers that named Epic Games Store.
AI links Epic Games Store with this more than any other theme, and rarely credits it for limited market share. The full report shows the exact wording from each answer.
Epic Games Store leads. Steam is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Epic Games StoreYou 83% #2.4
- 02 Steam 67% #1.0
- 03 GOG 50% #3.0
- 04 Humble Bundle 50% #3.7
- 05 Eneba 33% #6.0
- 06 Kinguin 33% #6.5
Buyers asked. AI answered. Epic Games Store was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Epic Games Store loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Epic Games Store onto first
- The questions to win, in the order to win them
- What to publish on Epic Games Store's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Humorous storytelling”.
2 images, 2 reels, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
17.9 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Humorous storytelling”, 0.1% ER.
“Playful tone with emojis”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
dynamic and character-centric visuals
Voice
“A playful and relatable tone that connects with the audience through humor and pop culture references.”
Recurring marks
- 01seasonal promotions
- 02pop culture references
- 03playful tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gaming software, Epic Games Store is named in 5 of 6 answers.
Epic Games Store leads. Steam is next.
- 01 Epic Games Store YOU 83% #2.4
- 02 Steam 67% #1.0
- 03 GOG 50% #3.0
- 04 Humble Bundle 50% #3.7
- 05 Eneba 33% #6.0
- 06 Kinguin 33% #6.5
Buyers asked. AI answered. Epic Games Store was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 37
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Humorous storytelling”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 95
17.9 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.5× the engagement of your weakest.
#1 · 0.1%
dynamic and character-centric visuals
“A playful and relatable tone that connects with the audience through humor and pop culture references.”