When buyers ask AI about technology news and reviews, Engadget is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. TechRadar is named more often.
The one idea AI attaches to Engadget.
Read from the 3 answers that named Engadget.
AI links Engadget with this more than any other theme, and rarely credits it for usability-focused reviews. The full report shows the exact wording from each answer.
Engadget is second. TechRadar is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TechRadar 67% #5.5
- 02 EngadgetYou 50% #6.3
- 03 The Verge 50% #2.3
- 04 Ars Technica 50% #5.0
- 05 Wired 50% #7.3
- 06 RTINGS 33% #1.0
Buyers asked. AI answered. Engadget was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Engadget loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 19 websites to get Engadget onto first
- The questions to win, in the order to win them
- What to publish on Engadget's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “$15,000 for a MacBook?”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 3 hashtags per post. 11 words on average.
35.0 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“$15,000 for a MacBook?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A concise editorial voice: name the product or development, surface the surprising detail, and let a clear question or claim invite a closer look.”
Recurring marks
- 01Concise, editorial-style technology headlines
- 02Product features and surprising prices used as immediate hooks
- 03Product- and topic-specific hashtags
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about technology news and reviews, Engadget is named in 3 of 6 answers.
Engadget is second. TechRadar is named more often.
- 01 TechRadar 67% #5.5
- 02 Engadget YOU 50% #6.3
- 03 The Verge 50% #2.3
- 04 Ars Technica 50% #5.0
- 05 Wired 50% #7.3
- 06 RTINGS 33% #1.0
Buyers asked. AI answered. Engadget was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 48
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “$15,000 for a MacBook?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
0 of 5 captions ask the reader to do anything. 3 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 0.0%
“A concise editorial voice: name the product or development, surface the surprising detail, and let a clear question or claim invite a closer look.”