When buyers ask AI about commercial airline and air travel, Emirates is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Air India is named more often.
The one idea AI attaches to Emirates.
Read from the 3 answers that named Emirates.
AI links Emirates with this more than any other theme, and rarely credits it for wide choice of seats. The full report shows the exact wording from each answer.
Emirates is second. Air India is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Air India 67% #2.0
- 02 EmiratesYou 50% #2.3
- 03 Qantas 33% #1.5
- 04 Singapore Airlines 33% #1.5
- 05 Lufthansa 33% #2.0
- 06 ANA 17% #1.0
Buyers asked. AI answered. Emirates was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Emirates loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get Emirates onto first
- The questions to win, in the order to win them
- What to publish on Emirates's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: red tail livery as the hero, aircraft as the central subject.
Your best post earns 0.6% engagement; the median post 0.5%. The one that landed opened with “Cleared for tip-off!”.
3 reels, 2 carousels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 9 words on average.
4.4 posts a week between 29 Oct and 6 Nov.
Your best post earned 6.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Cleared for tip-off!”, 0.6% ER.
“T-minus 10 to take-off.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Aircraft sit large in the upper or centre frame with a clean foreground detail, leaving room for the sky or apron to carry the mood.
Voice
“Short, upbeat lines written as us, the airline, speaking to everyone who flies. They lean on countdowns, puns and a single emotive phrase rather than explanation.”
Recurring marks
- 01red tail livery as the hero
- 02aircraft as the central subject
- 03#FlyBetter tag
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about commercial airline and air travel, Emirates is named in 3 of 6 answers.
Emirates is second. Air India is named more often.
- 01 Air India 67% #2.0
- 02 Emirates YOU 50% #2.3
- 03 Qantas 33% #1.5
- 04 Singapore Airlines 33% #1.5
- 05 Lufthansa 33% #2.0
- 06 ANA 17% #1.0
Buyers asked. AI answered. Emirates was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: red tail livery as the hero, aircraft as the central subject.
Fix in full reportHook strengthBest post vs. median 84
Your best post earns 0.6% engagement; the median post 0.5%. The one that landed opened with “Cleared for tip-off!”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 17
0 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 9 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 6.5× the engagement of your weakest.
#1 · 0.6%
Aircraft sit large in the upper or centre frame with a clean foreground detail, leaving room for the sky or apron to carry the mood.
“Short, upbeat lines written as us, the airline, speaking to everyone who flies. They lean on countdowns, puns and a single emotive phrase rather than explanation.”