Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.3%. The one that landed opened with “bold opening claim”.
4 reels, 1 carousel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 27 words on average.
3.9 posts a week between 19 Oct and 29 Oct.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold opening claim”, 0.3% ER.
“One step lip with an under $6 gloss”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
close-up, shallow depth of field with warm backdrop
Voice
“conversational, enthusiastic”
Recurring marks
- 01LTK link in bio / shopable links
- 02affiliate promotions
- 03drugstore makeup focus
- 04shade-name highlights (e.g., Ballet Slipper)
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on four things.
Hook strengthBest post vs. median 91
Your best post earns 0.3% engagement; the median post 0.3%. The one that landed opened with “bold opening claim”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 80
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 19 Oct and 29 Oct.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.3%
close-up, shallow depth of field with warm backdrop
“conversational, enthusiastic”