Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.2% engagement; the median post 0.2%. The one that landed opened with “story”.
4 reels, 1 carousel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 64 words on average.
35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 31× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“story”, 1.2% ER.
“For most millennial women, reading 'The Care and Keeping of…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
dynamic cuts with quick intercuts between moment and context
Voice
“conversational, informative, with moments of playfulness when appropriate”
Recurring marks
- 01celebrity/partner tie-ins
- 02BTS authenticity
- 03editorial storytelling
- 04cross-media collaboration with ELLE
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on four things.
Hook strengthBest post vs. median 14
Your best post earns 1.2% engagement; the median post 0.2%. The one that landed opened with “story”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 23
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 31× the engagement of your weakest.
#1 · 1.2%
dynamic cuts with quick intercuts between moment and context
“conversational, informative, with moments of playfulness when appropriate”