Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: vibrant pink/red graphic overlays (brush strokes, starbursts), interactive search bar mockups.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Jaaa, wil je er nog even tussenuit? (Yes, do you want to get away for a bit?)”.
4 carousels, 3 images, 3 reels across 10 posts.
6 of 10 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
3.3 posts a week between 6 Aug and 27 Aug.
Your best post earned 4.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Jaaa, wil je er nog even tussenuit? (Yes, do you want to ge…”, 0.2% ER.
“Ben je nog op zoek naar een fijne bestemming voor jullie ee…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Often utilizes the rule of thirds with high-angle scenic views, framed by natural elements like palm trees or cliffs, frequently featuring centered UI-style graphic overlays or multi-panel grid collages.
Voice
“Warm, inviting, and conversational Dutch. Speaks directly to the reader using 'je' and 'jij', painting vivid sensory pictures of waking up to sea views or wandering through quiet streets. Uses first-person plural ('we', 'ons') occasionally to establish a trusted curator persona.”
Recurring marks
- 01vibrant pink/red graphic overlays (brush strokes, starbursts)
- 02interactive search bar mockups
- 03clean, numbered labels on images
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: vibrant pink/red graphic overlays (brush strokes, starbursts), interactive search bar mockups.
Fix in full reportHook strengthBest post vs. median 35
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Jaaa, wil je er nog even tussenuit? (Yes, do you want to get away for a bit?)”.
Hook formulasFormat rangeReel · Carousel · Image 99
4 carousels, 3 images, 3 reels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
6 of 10 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 72
3.3 posts a week between 6 Aug and 27 Aug.
Best posting windowsYour best post earned 4.1× the engagement of your weakest.
#1 · 0.2%
Often utilizes the rule of thirds with high-angle scenic views, framed by natural elements like palm trees or cliffs, frequently featuring centered UI-style graphic overlays or multi-panel grid collages.
“Warm, inviting, and conversational Dutch. Speaks directly to the reader using 'je' and 'jij', painting vivid sensory pictures of waking up to sea views or wandering through quiet streets. Uses first-person plural ('we', 'ons') occasionally to establish a trusted curator persona.”