When buyers ask AI about streaming and content creation gear, elgato is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Logitech is named more often.
The one idea AI attaches to elgato.
Read from the 4 answers that named elgato.
AI links elgato with this more than any other theme, and rarely credits it for professional look. The full report shows the exact wording from each answer.
elgato is second. Logitech is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Logitech 100% #1.5
- 02 elgatoYou 67% #3.5
- 03 Rode 50% #1.7
- 04 HyperX 50% #2.0
- 05 Boya 33% #3.0
- 06 Maono 33% #3.5
Buyers asked. AI answered. elgato was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
elgato loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get elgato onto first
- The questions to win, in the order to win them
- What to publish on elgato's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: Word-by-word captions on reels, Product name used as the headline.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Did you know about these Stream Deck Neo hardware features?”.
4 reels, 1 image across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 36 words on average.
8.6 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Did you know about these Stream Deck Neo hardware features?”, 0.1% ER.
“Your mic shouldn’t keep you chained to your desk.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product sits centred on a clean field with a short line of text above or below it
Voice
“Direct and upbeat; speaks to the creator as you and states the benefit in the first line”
Recurring marks
- 01Word-by-word captions on reels
- 02Product name used as the headline
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about streaming and content creation gear, elgato is named in 4 of 6 answers.
elgato is second. Logitech is named more often.
- 01 Logitech 100% #1.5
- 02 elgato YOU 67% #3.5
- 03 Rode 50% #1.7
- 04 HyperX 50% #2.0
- 05 Boya 33% #3.0
- 06 Maono 33% #3.5
Buyers asked. AI answered. elgato was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: Word-by-word captions on reels, Product name used as the headline.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Did you know about these Stream Deck Neo hardware features?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 0.1%
Product sits centred on a clean field with a short line of text above or below it
“Direct and upbeat; speaks to the creator as you and states the benefit in the first line”