When buyers ask AI about higher education, Edinburgh College is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Edinburgh College in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Edinburgh College.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Edinburgh College leads. Colleges Scotland is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Edinburgh CollegeYou 33% #3.0
- 02 Colleges Scotland 17% #1.0
- 03 Quest 17% #1.0
- 04 Skills Development Scotland 17% #1.0
- 05 University of Edinburgh 17% #1.0
- 06 Developing the Young Workforce 17% #2.0
Buyers asked. AI answered. Edinburgh College was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Edinburgh College loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
recommending others
- Which of the 23 websites to get Edinburgh College onto first
- The questions to win, in the order to win them
- What to publish on Edinburgh College's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.54). Recurring marks: text overlays with clear messaging, celebratory themes.
Your best post earns 3.2% engagement; the median post 1.6%.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 27 words on average.
5.8 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
Lifestyle posts average 2.2%, promotional posts 0.4%: 5.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions dominate, with occasional use of rule of thirds for dynamic framing
Voice
“Confident and uplifting, with a focus on achievements and future opportunities.”
Recurring marks
- 01text overlays with clear messaging
- 02celebratory themes
- 03architectural backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about higher education, Edinburgh College is named in 2 of 6 answers.
Edinburgh College leads. Colleges Scotland is next.
- 01 Edinburgh College YOU 33% #3.0
- 02 Colleges Scotland 17% #1.0
- 03 Quest 17% #1.0
- 04 Skills Development Scotland 17% #1.0
- 05 University of Edinburgh 17% #1.0
- 06 Developing the Young Workforce 17% #2.0
Buyers asked. AI answered. Edinburgh College was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 54
A 6-colour palette held across 5 posts (consistency 0.54). Recurring marks: text overlays with clear messaging, celebratory themes.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 3.2% engagement; the median post 1.6%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 42
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 3.2%
centered compositions dominate, with occasional use of rule of thirds for dynamic framing
“Confident and uplifting, with a focus on achievements and future opportunities.”