When buyers ask AI about supermarket and grocery shopping, EDEKA is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Aldi and Lidl are named more often.
The one idea AI attaches to EDEKA.
Read from the 5 answers that named EDEKA.
AI links EDEKA with this more than any other theme, and rarely credits it for full-service supermarket. The full report shows the exact wording from each answer.
EDEKA is third.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Aldi 100% #1.8
- 02 Lidl 100% #2.5
- 03 EDEKAYou 83% #4.0
- 04 Rewe 83% #3.0
- 05 Rossmann 33% #4.0
- 06 dm 33% Not named
Buyers asked. AI answered. EDEKA was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
EDEKA loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get EDEKA onto first
- The questions to win, in the order to win them
- What to publish on EDEKA's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.11). Recurring marks: yellow label cards that open a post, bold uppercase question headlines.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Ueber 10 Jahre gewartet”.
3 reels, 1 carousel, 1 image across 5 posts.
5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 10 words on average.
28.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Ueber 10 Jahre gewartet”, 0.3% ER.
“Wie viele Snacks braucht man für 80h zocken?”, 0.0% ER.
Product showcase posts average 0.0%, lifestyle posts 0.0%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A framed card with a bold headline band at the top and a single hero object or illustrated scene below, read at a glance on a phone.
Voice
“A friendly grocer with a sense of humour, asking the question first and letting the product do the talking.”
Recurring marks
- 01yellow label cards that open a post
- 02bold uppercase question headlines
- 03playful pantry claims presented as tips
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about supermarket and grocery shopping, EDEKA is named in 5 of 6 answers.
EDEKA is third.
- 01 Aldi 100% #1.8
- 02 Lidl 100% #2.5
- 03 EDEKA YOU 83% #4.0
- 04 Rewe 83% #3.0
- 05 Rossmann 33% #4.0
- 06 dm 33% Not named
Buyers asked. AI answered. EDEKA was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 11
A 6-colour palette held across 7 posts (consistency 0.11). Recurring marks: yellow label cards that open a post, bold uppercase question headlines.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Ueber 10 Jahre gewartet”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 90
5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
28.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.3%
A framed card with a bold headline band at the top and a single hero object or illustrated scene below, read at a glance on a phone.
“A friendly grocer with a sense of humour, asking the question first and letting the product do the talking.”