When buyers ask AI about home cleaning appliances, Dyson is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Ecovacs and Dreame are named more often.
AI names Dyson in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Dyson.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Dyson is sixth. Ecovacs is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Ecovacs 83% #2.2
- 02 Dreame 67% #2.8
- 03 Roborock 50% #2.7
- 04 iRobot 33% #1.0
- 05 Narwal 33% #4.0
- 06 DysonYou 17% #4.0
Buyers asked. AI answered. Dyson was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Dyson loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 26 websites to get Dyson onto first
- The questions to win, in the order to win them
- What to publish on Dyson's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.66). Recurring marks: corner cleaning capability, wash+dry dual-function.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Most wash pads are round... but corners aren’t.”.
3 reels, 2 carousels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 44 words on average.
2.9 posts a week between 22 Oct and 3 Nov.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Most wash pads are round... but corners aren’t.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01corner cleaning capability
- 02wash+dry dual-function
- 03hygienic dock / hands-free operation
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about home cleaning appliances, Dyson is named in 1 of 6 answers.
Dyson is sixth. Ecovacs is named almost twice as often.
- 01 Ecovacs 83% #2.2
- 02 Dreame 67% #2.8
- 03 Roborock 50% #2.7
- 04 iRobot 33% #1.0
- 05 Narwal 33% #4.0
- 06 Dyson YOU 17% #4.0
Buyers asked. AI answered. Dyson was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 66
A 6-colour palette held across 8 posts (consistency 0.66). Recurring marks: corner cleaning capability, wash+dry dual-function.
Fix in full reportHook strengthBest post vs. median 54
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Most wash pads are round... but corners aren’t.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 65
2.9 posts a week between 22 Oct and 3 Nov.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.1%
“brand”