When buyers ask AI about Ultralight camping gear market, Durston is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Durston.
Read from the 5 answers that named Durston.
AI links Durston with this more than any other theme, and rarely credits it for internal frame construction. The full report shows the exact wording from each answer.
Durston leads. Gossamer Gear is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DurstonYou 83% #2.2
- 02 Gossamer Gear 50% #1.7
- 03 Hyperlite Mountain Gear 50% #2.7
- 04 Big Agnes 33% #1.5
- 05 Zpacks 33% #1.5
- 06 Nemo 33% #4.5
Buyers asked. AI answered. Durston was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Durston loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 8 websites to get Durston onto first
- The questions to win, in the order to win them
- What to publish on Durston's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: ultralight emphasis, Dyneema materials.
Your best post earns 3.1% engagement; the median post 1.4%. The one that landed opened with “text_overlay”.
3 reels, 2 images across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 40 words on average.
0.8 posts a week between 1 Sept and 13 Oct. Less than one post a week.
Your best post earned 5.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlay”, 3.1% ER.
“close-up”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“neutral”
Recurring marks
- 01ultralight emphasis
- 02Dyneema materials
- 03launch cadence
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Ultralight camping gear market, Durston is named in 5 of 6 answers.
Durston leads. Gossamer Gear is next.
- 01 Durston YOU 83% #2.2
- 02 Gossamer Gear 50% #1.7
- 03 Hyperlite Mountain Gear 50% #2.7
- 04 Big Agnes 33% #1.5
- 05 Zpacks 33% #1.5
- 06 Nemo 33% #4.5
Buyers asked. AI answered. Durston was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: ultralight emphasis, Dyneema materials.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 3.1% engagement; the median post 1.4%. The one that landed opened with “text_overlay”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 59
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 27
0.8 posts a week between 1 Sept and 13 Oct. Less than one post a week.
Best posting windowsYour best post earned 5.3× the engagement of your weakest.
#1 · 3.1%
“neutral”