When buyers ask AI about Higher education / university, Durham University is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Durham University.
Read from the 6 answers that named Durham University.
AI links Durham University with this more than any other theme, and rarely credits it for subject strengths. The full report shows the exact wording from each answer.
Durham University leads. Canva is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Durham UniversityYou 100% #1.0
- 02 Canva 17% #1.0
- 03 Music 17% #1.0
- 04 Brandfolder 17% #2.0
- 05 Classics 17% #2.0
- 06 English 17% #3.0
Durham University loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Durham University onto first
- The questions to win, in the order to win them
- What to publish on Durham University's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: bold typographic overlays highlighting rankings, consistently high-contrast white text on dark imagery.
Your best post earns 2.8% engagement; the median post 0.9%. The one that landed opened with “opening bold statement in text overlay”.
3 carousels, 2 images across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 61 words on average.
3.4 posts a week between 12 Oct and 22 Oct.
Your best post earned 14× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening bold statement in text overlay”, 2.8% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent”
Recurring marks
- 01bold typographic overlays highlighting rankings
- 02consistently high-contrast white text on dark imagery
- 03university branding elements (apparel, props)
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Higher education / university, Durham University is named in 6 of 6 answers.
Durham University leads. Canva is next.
- 01 Durham University YOU 100% #1.0
- 02 Canva 17% #1.0
- 03 Music 17% #1.0
- 04 Brandfolder 17% #2.0
- 05 Classics 17% #2.0
- 06 English 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: bold typographic overlays highlighting rankings, consistently high-contrast white text on dark imagery.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 2.8% engagement; the median post 0.9%. The one that landed opened with “opening bold statement in text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 74
3.4 posts a week between 12 Oct and 22 Oct.
Best posting windowsYour best post earned 14× the engagement of your weakest.
#1 · 2.8%
“consistent”