When buyers ask AI about condoms and sexual health products, Durex UK is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
AI names Durex UK in 6 answers, but ties it to no single idea yet.
Read from the 6 answers that named Durex UK.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Durex UK leads. Pasante is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Durex UKYou 100% #1.0
- 02 Pasante 83% #2.8
- 03 Mates 67% #2.0
- 04 Trojan 17% #2.0
- 05 Skins 17% #3.0
Durex UK loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Durex UK onto first
- The questions to win, in the order to win them
- What to publish on Durex UK's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: Get Wood Rising logos on repeating backdrop, question sticker hooks.
Your best post earns 7.8% engagement; the median post 2.4%. The one that landed opened with “Favourite position?”.
3 reels, 2 images across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 44 words on average.
5.0 posts a week between 29 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 42× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Favourite position?”, 7.8% ER.
“Break if you need a helping hand”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
presenter centred against a repeating Durex and Get Wood Rising backdrop
Voice
“Playful, cheeky football banter that frames condoms as sport, names the product near the end and always adds a regulatory line.”
Recurring marks
- 01Get Wood Rising logos on repeating backdrop
- 02question sticker hooks
- 03blue and white palette
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about condoms and sexual health products, Durex UK is named in 6 of 6 answers.
Durex UK leads. Pasante is next.
- 01 Durex UK YOU 100% #1.0
- 02 Pasante 83% #2.8
- 03 Mates 67% #2.0
- 04 Trojan 17% #2.0
- 05 Skins 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: Get Wood Rising logos on repeating backdrop, question sticker hooks.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 7.8% engagement; the median post 2.4%. The one that landed opened with “Favourite position?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 26
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 29 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 42× the engagement of your weakest.
#1 · 7.8%
presenter centred against a repeating Durex and Get Wood Rising backdrop
“Playful, cheeky football banter that frames condoms as sport, names the product near the end and always adds a regulatory line.”