When buyers ask AI about Language learning app, Duolingo is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Duolingo.
Read from the 6 answers that named Duolingo.
AI links Duolingo with this more than any other theme, and rarely credits it for limited features. The full report shows the exact wording from each answer.
Duolingo leads. Memrise is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DuolingoYou 100% #1.0
- 02 Memrise 67% #2.0
- 03 Drops 50% #3.0
- 04 Babbel 33% #2.0
- 05 Pimsleur 33% #3.0
- 06 Mondly 17% #3.0
Duolingo loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Duolingo onto first
- The questions to win, in the order to win them
- What to publish on Duolingo's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Duo the owl with oversized ears as the recurring visual anchor, native Duolingo exercise interface reproduced as a meme frame.
Your best post earns 2.6% engagement; the median post 0.3%. The one that landed opened with “bro they got the duolingo owl”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 11 words on average.
9.1 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 50× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bro they got the duolingo owl”, 2.6% ER.
“y’all need to lock in on ur listening exercises”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single centred subject, often the owl mascot, sits on a flat abstract field with a short caption band above it.
Voice
“Lowercase, deadpan and chatty, with running jokes and in-group references rather than product pitches.”
Recurring marks
- 01Duo the owl with oversized ears as the recurring visual anchor
- 02native Duolingo exercise interface reproduced as a meme frame
- 03bold saturated green and blue palette tied to the app
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Language learning app, Duolingo is named in 6 of 6 answers.
Duolingo leads. Memrise is next.
- 01 Duolingo YOU 100% #1.0
- 02 Memrise 67% #2.0
- 03 Drops 50% #3.0
- 04 Babbel 33% #2.0
- 05 Pimsleur 33% #3.0
- 06 Mondly 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Duo the owl with oversized ears as the recurring visual anchor, native Duolingo exercise interface reproduced as a meme frame.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 2.6% engagement; the median post 0.3%. The one that landed opened with “bro they got the duolingo owl”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 23
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 95
9.1 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 50× the engagement of your weakest.
#1 · 2.6%
A single centred subject, often the owl mascot, sits on a flat abstract field with a short caption band above it.
“Lowercase, deadpan and chatty, with running jokes and in-group references rather than product pitches.”