When buyers ask AI about coffee and donut chain, Dunkin’ is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Starbucks is named more often.
The one idea AI attaches to Dunkin’.
Read from the 4 answers that named Dunkin’.
AI links Dunkin’ with this more than any other theme, and rarely credits it for strongest pick for regulars. The full report shows the exact wording from each answer.
Dunkin’ is second. Starbucks is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Starbucks 100% #1.5
- 02 Dunkin’You 67% #1.2
- 03 Cafe Coffee Day 50% #2.3
Buyers asked. AI answered. Dunkin’ was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Dunkin’ loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Dunkin’ onto first
- The questions to win, in the order to win them
- What to publish on Dunkin’'s own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: film-character tie-in framing, green and purple product palette.
Your best post earns 5.8% engagement; the median post 1.7%. The one that landed opened with “New Doomsday menu only at Dunkin’.”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 23 words on average.
6.9 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“New Doomsday menu only at Dunkin’.”, 5.8% ER.
“Swipe to see who’s behind Doctor Doom’s mask”, 0.5% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product framed tight in the foreground, with bold headline type placed above or below the subject
Voice
“Playful and a little cheeky, the account talks like a friend in on the joke, teasing drops in short lowercase lines with a wink toward the film.”
Recurring marks
- 01film-character tie-in framing
- 02green and purple product palette
- 03bold outlined headline type
- 04end card with the offer and release date
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about coffee and donut chain, Dunkin’ is named in 4 of 6 answers.
Dunkin’ is second. Starbucks is named more often.
- 01 Starbucks 100% #1.5
- 02 Dunkin’ YOU 67% #1.2
- 03 Cafe Coffee Day 50% #2.3
Buyers asked. AI answered. Dunkin’ was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: film-character tie-in framing, green and purple product palette.
Fix in full reportHook strengthBest post vs. median 28
Your best post earns 5.8% engagement; the median post 1.7%. The one that landed opened with “New Doomsday menu only at Dunkin’.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 95
6.9 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 5.8%
Product framed tight in the foreground, with bold headline type placed above or below the subject
“Playful and a little cheeky, the account talks like a friend in on the joke, teasing drops in short lowercase lines with a wink toward the film.”