When buyers ask AI about home decor and furnishings, Dunelm is named in 1 of 3 answers.
We put 3 real buyer questions to Gemini and read every answer. No brand is named more often.
AI names Dunelm in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Dunelm.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Dunelm leads. Belledorm is next.
Top brands named across the same 3 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DunelmYou 33% Not named
- 02 Belledorm 33% #1.0
- 03 DFS 33% #1.0
- 04 Heal’s 33% #1.0
- 05 IKEA 33% #2.0
- 06 Protect‐A‐Bed 33% #2.0
Buyers asked. AI answered. Dunelm was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Dunelm loses most when buyers are asking which brand to buy.
All 3 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 1
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Shopping for a specific need0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 12 websites to get Dunelm onto first
- The questions to win, in the order to win them
- What to publish on Dunelm's own site and Instagram
We read 3 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Getting set for guests this Christmas? We’ve got you!”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 81 words on average.
8.6 posts a week between 28 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Getting set for guests this Christmas? We’ve got you!”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Arrange related homewares as a cohesive edit, or let one featured item fill the frame in a recognisable domestic setting.
Voice
“Friendly and conversational, often addressing the reader directly; playful seasonal questions and cosy product claims lead into practical product details.”
Recurring marks
- 01Question-led hooks that invite viewers to imagine a home need or occasion.
- 02Product names and prices included in product-focused captions.
- 03The branded hashtag #TheHomeofHomes.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about home decor and furnishings, Dunelm is named in 1 of 3 answers.
Dunelm leads. Belledorm is next.
- 01 Dunelm YOU 33% Not named
- 02 Belledorm 33% #1.0
- 03 DFS 33% #1.0
- 04 Heal’s 33% #1.0
- 05 IKEA 33% #2.0
- 06 Protect‐A‐Bed 33% #2.0
Buyers asked. AI answered. Dunelm was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for1 of 1
We read 3 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 31
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Getting set for guests this Christmas? We’ve got you!”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 15
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 81 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 28 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.7× the engagement of your weakest.
#1 · 0.1%
Arrange related homewares as a cohesive edit, or let one featured item fill the frame in a recognisable domestic setting.
“Friendly and conversational, often addressing the reader directly; playful seasonal questions and cosy product claims lead into practical product details.”