When buyers ask AI about environment and climate news magazine, Down To Earth is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Down To Earth.
Read from the 6 answers that named Down To Earth.
AI links Down To Earth with this more than any other theme, and rarely credits it for fortnightly magazine format. The full report shows the exact wording from each answer.
Down To Earth leads. Mongabay India is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Down To EarthYou 100% #1.0
- 02 Mongabay India 67% #2.0
- 03 Sanctuary Asia 33% #2.0
- 04 The Hindu 33% #3.0
Down To Earth loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Down To Earth onto first
- The questions to win, in the order to win them
- What to publish on Down To Earth's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: SIMPLY PUT by Sorit header, black headline band that states the news in one line.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Study reveals new high-altitude wildlife records in Sikkim”.
5 of 5 posts are images. reels and carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 176 words on average.
20.7 posts a week between 6 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Study reveals new high-altitude wildlife records in Sikkim”, 0.0% ER.
“Foodification of beauty, luxury-fication of food”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A fixed red SIMPLY PUT header and footer frame each cartoon, with a headline band or speech bubble over a single illustrated scene.
Voice
“A wry, editorial voice that states a clear claim in the first line and lets the illustration carry the joke, written in calm, analytical sentences.”
Recurring marks
- 01SIMPLY PUT by Sorit header
- 02black headline band that states the news in one line
- 03speech bubble that lands the joke
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about environment and climate news magazine, Down To Earth is named in 6 of 6 answers.
Down To Earth leads. Mongabay India is next.
- 01 Down To Earth YOU 100% #1.0
- 02 Mongabay India 67% #2.0
- 03 Sanctuary Asia 33% #2.0
- 04 The Hindu 33% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 29
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: SIMPLY PUT by Sorit header, black headline band that states the news in one line.
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Study reveals new high-altitude wildlife records in Sikkim”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 176 words on average.
CTA templatesCadencePosts per week 95
20.7 posts a week between 6 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.0× the engagement of your weakest.
#1 · 0.0%
A fixed red SIMPLY PUT header and footer frame each cartoon, with a headline band or speech bubble over a single illustrated scene.
“A wry, editorial voice that states a clear claim in the first line and lets the illustration carry the joke, written in calm, analytical sentences.”