When buyers ask AI about Sustainable packaging solutions, DS Smith is not in the answers yet.
EcoEnclose is named in 33% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described DS Smith yet.
Nothing to read yet. This fills in as soon as AI names DS Smith.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where DS Smith was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name DS Smith
EcoEnclose leads. DS Smith can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 EcoEnclose 33% #2.0
- 02 Amcor 17% #1.0
- 03 DHL 17% #1.0
- 04 Huhtamäki 17% #1.0
- 05 Nestlé 17% #1.0
- — DS SmithYou 0% Not named
Buyers asked. AI answered. DS Smith was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
DS Smith is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
recommending others
- Which of the 42 websites to get DS Smith onto first
- The questions to win, in the order to win them
- What to publish on DS Smith's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 2.5% engagement; the median post 0.7%. The one that landed opened with “Today, we are pleased to share that James Lomax has been appointed Managing Director for our UK & Ireland Packaging business.”.
5 of 5 posts are images. reels and carousels untested.
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 102 words on average.
0.2 posts a week between 5 Jun and 4 Dec. Less than one post a week.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Today, we are pleased to share that James Lomax has been ap…”, 2.5% ER.
“How much of our waste in the UK really gets recycled?”, 0.5% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistent focus on key subjects with minimal distractions
Voice
“We speak as a unified team, emphasizing our commitment to sustainability, innovation, and inclusivity with a professional yet approachable tone.”
Recurring marks
- 01Professional tone
- 02Sustainability-focused visuals
- 03Corporate branding elements
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Sustainable packaging solutions, DS Smith is not in the answers yet.
EcoEnclose leads. DS Smith can enter with one mention.
- 01 EcoEnclose 33% #2.0
- 02 Amcor 17% #1.0
- 03 DHL 17% #1.0
- 04 Huhtamäki 17% #1.0
- 05 Nestlé 17% #1.0
- — DS Smith YOU 0% Not named
Buyers asked. AI answered. DS Smith was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 28
Your best post earns 2.5% engagement; the median post 0.7%. The one that landed opened with “Today, we are pleased to share that James Lomax has been appointed Managing Director for our UK & Ireland Packaging business.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 48
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 102 words on average.
CTA templatesCadencePosts per week 15
0.2 posts a week between 5 Jun and 4 Dec. Less than one post a week.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 2.5%
Consistent focus on key subjects with minimal distractions
“We speak as a unified team, emphasizing our commitment to sustainability, innovation, and inclusivity with a professional yet approachable tone.”