When buyers ask AI about performance sports apparel, Drymax is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Balega and Swiftwick are named more often.
AI names Drymax in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Drymax.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Drymax is sixth. Balega is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Balega 67% #1.8
- 02 Swiftwick 50% #2.7
- 03 Feetures 33% #2.0
- 04 Darn Tough 33% #2.5
- 05 Smartwool 33% #3.5
- 06 DrymaxYou 17% #1.0
Buyers asked. AI answered. Drymax was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Drymax loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 34 websites to get Drymax onto first
- The questions to win, in the order to win them
- What to publish on Drymax's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.41). Recurring marks: text overlays with product details, use of professional athletes.
Your best post earns 0.5% engagement; the median post 0.3%.
3 carousels, 1 image, 1 reel across 5 posts.
0 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 17 words on average.
0.4 posts a week between 16 Jun and 14 Sept. Less than one post a week.
Your best post earned 2.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a mix of product-focused and lifestyle elements, often featuring professional athletes or outdoor settings.
Voice
“We speak with confidence and pride, emphasizing our products' quality, performance, and connection to professional athletes.”
Recurring marks
- 01text overlays with product details
- 02use of professional athletes
- 03patriotic themes with USA colors
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about performance sports apparel, Drymax is named in 1 of 6 answers.
Drymax is sixth. Balega is named almost twice as often.
- 01 Balega 67% #1.8
- 02 Swiftwick 50% #2.7
- 03 Feetures 33% #2.0
- 04 Darn Tough 33% #2.5
- 05 Smartwool 33% #3.5
- 06 Drymax YOU 17% #1.0
Buyers asked. AI answered. Drymax was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 41
A 6-colour palette held across 7 posts (consistency 0.41). Recurring marks: text overlays with product details, use of professional athletes.
Fix in full reportHook strengthBest post vs. median 56
Your best post earns 0.5% engagement; the median post 0.3%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 23
0 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 19
0.4 posts a week between 16 Jun and 14 Sept. Less than one post a week.
Best posting windowsYour best post earned 2.8× the engagement of your weakest.
#1 · 0.5%
Centered compositions with a mix of product-focused and lifestyle elements, often featuring professional athletes or outdoor settings.
“We speak with confidence and pride, emphasizing our products' quality, performance, and connection to professional athletes.”