When buyers ask AI about skincare products, Drunk Elephant Skincare is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Drunk Elephant Skincare.
Read from the 3 answers that named Drunk Elephant Skincare.
AI links Drunk Elephant Skincare with this more than any other theme, and rarely credits it for clean clinical philosophy. The full report shows the exact wording from each answer.
Drunk Elephant Skincare leads. La Roche‐Posay is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Drunk Elephant SkincareYou 50% #4.3
- 02 La Roche‐Posay 50% #1.3
- 03 CeraVe 50% #1.7
- 04 First Aid Beauty 33% #6.5
- 05 Pureology 17% #1.0
- 06 Redken 17% #2.0
Buyers asked. AI answered. Drunk Elephant Skincare was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Drunk Elephant Skincare loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 16 websites to get Drunk Elephant Skincare onto first
- The questions to win, in the order to win them
- What to publish on Drunk Elephant Skincare's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: minimalist design, centered compositions.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Bold and humorous statement”.
3 reels, 1 carousel, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 21 words on average.
8.6 posts a week between 1 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 20× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Bold and humorous statement”, 0.1% ER.
“Showcasing product application”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on products, often accompanied by text overlays or clean backgrounds.
Voice
“We speak directly to our audience with a mix of professional and playful tones, using short, engaging sentences that highlight product benefits and encourage self-care.”
Recurring marks
- 01minimalist design
- 02centered compositions
- 03soft and natural lighting
- 04text overlays with clean fonts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare products, Drunk Elephant Skincare is named in 3 of 6 answers.
Drunk Elephant Skincare leads. La Roche‐Posay is next.
- 01 Drunk Elephant Skincare YOU 50% #4.3
- 02 La Roche‐Posay 50% #1.3
- 03 CeraVe 50% #1.7
- 04 First Aid Beauty 33% #6.5
- 05 Pureology 17% #1.0
- 06 Redken 17% #2.0
Buyers asked. AI answered. Drunk Elephant Skincare was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 59
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: minimalist design, centered compositions.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Bold and humorous statement”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 1 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 20× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on products, often accompanied by text overlays or clean backgrounds.
“We speak directly to our audience with a mix of professional and playful tones, using short, engaging sentences that highlight product benefits and encourage self-care.”